New gluten-free beer now available in Asda
The Free From Beer Co is a gluten-free craft brand that offers gluten-free beer in cans. The brand has now launched in Asda, with two types of beer available.
The Pilsner Lager and Session IPA are both 4.8% and on offer in 330ml. Not only are they certified gluten-free (all products below 15ppm), but they are vegan too.
The Free From Beer Co began after noticing a gap in the market. They focus on free-from ales and lagers from draught first, not wanting to compromise on taste and originality.
The Session IPA and Pilsner Lager have both been available at many pubs and bars around the UK, but now customers can grab them at the supermarket too.
“We’ve been delighted with consumer and trade response and the move into the take-home trade is a reflection of our confidence that great-tasting, gluten-free beers are a great way to combine the benefits of gluten-free and craft.” co-founder Mike Sears told The Grocer.