National charity Coeliac UK has launched an appeal so it can continue to support its vulnerable community during this time of crisis.
Like so many charities, Coeliac UK is suffering from a loss of income and at the same time a huge surge in demand for its services.
In a bid to continue to support thousands of people with the coeliac disease, Coeliac UK has launched an appeal to financial support at this critical time.
Like many charities, Coeliac UK is suffering at this unprecedented time. It receives no government funding, and existence depends on membership, fundraising, such as the postponed London Marathon, and commercial income through food safety schemes, advertising and sponsorship, which are all at risk as businesses try and weather the economic impact of the coronavirus crisis.
The charity is hoping to raise money via the appeal so it can continue to work with its networks of experts to guide its community with accurate advice and to lobby the Government for better provision of gluten free food for those who need it most because it is the only treatment for their condition.
Hilary Croft, Chief Executive of Coeliac UK said: “It won’t be a surprise to hear that all of these income streams are under threat due to the coronavirus crisis and at a time we are seeing a surge in demand for our services which are more vital than ever. We are working hard with our network of health and food professionals to collaborate, share knowledge and find the answers to support our community at a time when they need us most. On average, it costs £33.40 for each enquiry we receive – of which we have received over 10,000 in a fortnight from our social media community alone. Whilst our Helpline costs £500 a day or £62.50 an hour to run.”
“For over 50 years Coeliac UK has provided information and support to thousands of people diagnosed or suffering with symptoms. We’re now worried about the outlook, and how we can stay around to keep helping people now and in the future. We need support more than ever to sustain our work.”
The appeal is asking people to help donate in order to enable the charity to be there now and tomorrow, providing specialist support for coeliacs and those who need to live gluten free – not just for now but for as long as it takes to find a cure.
To donate go to: https://www.coeliac.org.uk/save-our-future/
Image credit: Coeliac UK/Facebook