Müller is to take its first foray into the free-from market with the launch of a lactose-free range of yoghurts this spring.
Müller Corner Lactose Free will go on sale in May in Asda and will be available in strawberry and red cherry flavours, with other retailers to follow. The products are set to retail in single-flavour four packs, with an RRP of £2.89.
Speaking about the new launch, chief marketing officer Michael Inpong said: “We are already the UK’s favourite yogurt and desserts brand but we must continue to meet the needs of our customers every step of the way.”
It comes as Müller has also launched a UHT Frijj SKU last week, while the dairy giant also began rolling out Müller Corner Plain in Asda to replace Greek Style Corners, and cut added sugar from its Müllerlight Fruitopolis range entirely from January.